The 2026-27 board
The AAIML board.
The board sets AAIML’s direction and helps shape what the association builds for its members. Seats are filled by practicing marketing leaders who have done the work and bring that perspective to the table.
The board is independent of Root Partners, AAIML’s parent company. It also serves as the independent reviewer of any Root Partners-affiliated product submitted for AAIML Approved review, applying the same six standards as for any other product.
Current board
The 2026-27 members.
Strategy
BlueScope Buildings
Lindsey Salens
Head of Digital & Sales Demand Strategy
Lindsey is the Head of Digital & Sales Demand Strategy at BlueScope Buildings and a founding board member of AAIML. She leads demand generation and sales pipeline strategy inside a global manufacturer, where the math of marketing changes the moment AI orchestration enters the funnel. She brings AAIML a B2B operator's view of what works, what breaks under load, and how to evaluate AI marketing claims against the only test that matters in her world: revenue.
Operations
CeriFi
Sari Hegewald
VP of Marketing Operations
Sari is the VP of Marketing Operations at CeriFi and a founding board member of AAIML. Her career has been built inside the systems behind marketing teams: the automation, data, integrations, and process design that determine whether a strategy actually executes at scale. As marketers increasingly direct AI agents inside those same systems, Sari brings AAIML the perspective of the operator who lives where AI either delivers on its promise or quietly breaks the workflow.
Strategy
Independent Consultant
Kurt Nahikian
Digital Strategist & Advisor
Kurt is an independent digital strategist and venture studio advisor and a founding board member of AAIML. He has spent nearly forty years launching new companies, advising founders, and helping innovation teams move ideas from zero to one across industries. He brings AAIML a strategist's view of where AI changes the math for marketing organizations, paired with a storyteller's instinct for explaining that change in the language practitioners actually use.
Brand
The Center at Val Vista
Kira Hooker
Director of Marketing
Kira is the Director of Marketing for The Center at Val Vista and a founding board member of AAIML. She brings a cross-industry marketing perspective rooted in the cognitive sciences, earning a BA in Biopsychology, Cognition, and Neuroscience from the University of Michigan before moving through clinical and behavioral health roles into marketing leadership in healthcare. Her foundation in how human cognition works gives AAIML's people-first mission an unusually grounded voice, particularly as marketers increasingly direct AI agents designed to mirror, support, and extend human thinking.
Apply for the board
Interested in serving?
The board reviews candidates as new terms open. The strongest applications come from senior marketing leaders who have built or led an AI-integrated team, and who want to help other practitioners do the same.
Tell us who you are, what you have built, and what you would bring. We follow up with every applicant.