About
An association built for the leaders redesigning marketing.
AAIML exists so marketing leaders have a serious place to do the work of building AI-first organizations. That means rethinking roles, workflows, teams, and the operating models that connect human and AI execution.
Why AAIML exists
The shift demands a different kind of association.
For most of marketing’s history, change has been incremental. New channels, new tactics, new tools layered onto familiar structures. The arrival of AI is different. It is a structural shift in how marketing organizations are designed, managed, and scaled.
Leaders now have to make design decisions about where AI sits in the operating model. Which roles change. How workflows are rebuilt. How agents are governed. How performance is measured. That work is not a side conversation. AAIML exists so those decisions have a dedicated home: a professional association focused entirely on the design of AI-first marketing organizations.
What we believe
Five beliefs that shape AAIML.
01
AI is not a tool trend.
It is a structural shift in how marketing organizations operate.
02
The advantage goes to designers, not adopters.
Leaders who redesign teams, workflows, and operating models will win. Not the ones chasing the next prompt.
03
AI agents are first-class participants.
They sit inside marketing systems. That changes how we manage work, not just how we execute it.
04
Marketing leadership is becoming a design discipline.
The future of leadership in this function is the design of human and AI collaboration.
05
Practical frameworks beat theoretical futures.
Members build, test, and refine real models. Applied to the organizations they actually run.
Who runs AAIML
An initiative of Root Partners.
AAIML is operated by Root Partners, a firm that advises companies at the intersection of marketing strategy, organizational design, and AI-enabled execution. The work spans leadership teams, operating models, and the practical use of human and AI talent inside marketing systems.
AAIML extends that vantage point to a wider field of marketing leaders facing the same transition. The association is built to serve the discipline, not a single firm. It benefits from faculty and contributors who spend their time inside organizations, helping leaders implement real changes rather than debating abstract futures.
Affiliations and conflicts
How we handle related products.
Root Partners produces other products in adjacent spaces, including Citro, an AI citation intelligence tool for marketers. From time to time, a Root Partners product may be eligible for AAIML Approved review.
To keep the AAIML Approved program credible, decisions about related-party products are not made by AAIML leadership or by Root Partners. They are made by the independent AAIML board, which applies the same six standards to every product it reviews. Affiliated listings are clearly marked in the public directory and on the approval page.
Board members operate under a written conflicts-of-interest policy and are required to disclose financial interests in any matter the board considers. The association’s goal is that any AAIML Approved listing means the same thing, regardless of whose product it is.
Join the association
Free membership is the simplest way in.
Stay close to the work. The research, the sessions, and the operating-model changes happening inside real organizations.