AAIML · Association of AI Marketing Leaders
People first.
AI amplified.
The best marketing teams are redefining what modern marketing looks like. They are designing systems and teams that put AI to work with people in the lead. AAIML is where marketing leaders at every level, from coordinators to CMOs, build that future together.
The mission
AAIML exists so marketing leaders at every level can rebuild their organizations around AI without losing what makes them work: their people.
The leaders who get this right are building something that will be very hard to compete with.
The research
Nearly 90% of CMOs are experimenting with AI. Fewer than 10% have captured value across their workflows.
That gap is McKinsey’s finding, not ours. Their April 2026 research on agentic marketing workflows reaches the same conclusion AAIML was built around: closing it is a workflow and people problem, not a tooling problem.
Free to join
Full access to the peer network, working library, and community events. Zero cost, no credit card.
Implementation playbooks
AI org design templates, ROI frameworks, and tech stack guides built by operators, not consultants.
AAIML credential
A verified member badge for your LinkedIn and resume, recognized by the community as a practitioner signal.
Peers at your level
Marketing leaders at every level solving the same problems. Real answers, not vendor pitches.
The new org model
Your team.
Amplified by AI.
Extraordinary output.
This is about making your team exceptional. AI agents handle the execution volume while your marketers focus on the strategy, creativity, and judgment that only humans can provide.
You
The product marketer
Strategy. Judgment. Creative direction. You set the vision and your agents execute it.
The twelve agents you direct
You
The product marketer
Strategy. Judgment. Creative direction. You set the vision and your agents execute it.
The operating framework
Four dimensions of the people-first AI marketing org.
This is about redesigning four core dimensions of how your marketing function operates, with humans leading every step of the way.
01
Who leads the machine
Humans stay in command. Always.
02
How humans and agents divide the work
Brief once. Execute at scale.
03
Keeping humans in control
Fast and safe are not opposites.
04
Measuring what humans and AI produce together
New outputs demand new metrics.
The peer network
Leaders who
proved it.
Not theorists. Not vendors. Practitioners who rebuilt their teams, redesigned their stacks, and delivered the results.
Strategy
BlueScope Buildings
Lindsey Salens
Head of Digital & Sales Demand Strategy
Strategy
CeriFi
Sari Hegewald
VP of Marketing Operations
Member voices
From the people
who are doing it.
Within three months of joining AAIML I had a clear framework for AI org design, a peer cohort solving the same problems I was, and enough credibility with my board to get budget approved. I haven't found that anywhere else.
Why AAIML is different
Real practitioners, not influencers
Members are working leaders at companies you know, not consultants selling frameworks.
Vendor-independent
No sponsors. No promoted tools. Recommendations come from operators with nothing to sell.
Implementation-grade resources
Every framework and playbook was built from real deployments, not thought-leadership exercises.
Active, not dormant
Regular roundtables, workshops, and async discussions. This is a working community, not a mailing list.
The AAIML seal
Not everything
earns this.
The market is flooded with AI tools making impossible promises. AAIML members are the ones who have actually deployed them, and know the difference between a tool that amplifies a team and one that burns it out.
The AAIML Approved seal means a product has been tested, challenged, and validated by experienced marketing practitioners against six non-negotiable standards.
For vendors & platforms
Interested in submitting your product for AAIML review? The process is rigorous. The recognition is worth it.
The six standards
- 01Human leadership required
- 02Transparent by design
- 03Brand-safe at scale
- 04Practitioner-validated ROI
- 05People-first architecture
- 06Proven integration integrity
All six standards must be met. No exceptions.
Practitioner resources
Working library.
Browse all artifacts →Every resource built by practitioners who have done the work. No consultants. No sideline observers.
- [Article]
Agentic Marketing's Real Bottleneck Isn't the Technology
2026 - [Playbook]
AI Integration Playbook: Give your team leverage without losing control
2026 - [Toolkit]
The AI marketing stack: What to buy, build, and skip in 2026
2026 - [Report]
Proving AI ROI: The metrics your CFO will actually respect
2026 - [Toolkit]
Prompt engineering for marketers: The practitioner's field guide
2026
Sessions & events
Working sessions.
View all sessions →Every session ends with something you can act on. Not a slide deck. A decision.
Get started
Join the community redesigning marketing for the AI era.
Free membership. No credit card. Start there. Decide later what level of engagement is right for you.